Looking for a plugin that balances features with ease-of-use? Uninstall WP E-Commerce (I know you’ve tried it.. We all have) and go with Shopp. It’s not free, but you certainly get your money’s worth.

With features such as Coupon Codes, easy PayPal or Google Checkout integration, and completely customizable templates, Shopp is a clear winner. My favorite feature – Support. Shopp was built by a guy. You can talk to this guy. He has a Twitter account, and a Live Help feature on his Web site. I e-mailed him a question on a Thursday night, and he got back to me within a few hours. My post on the WP E-Commerce Support Forum remains unanswered, almost a week later.

As a designer, Shopp lets me integrate shopping How It Should Be, and lets my clients add products in an easy, navigable, logical manner. Shopp is my friend.